Search engine optimisation

Abstract:

Search Engine Optimization, widely known in the web world as SEO. Search engine optimization is the process of making ones website content more search engine friendly to attract traffic by designing site using specific keywords at most important places for search engine. There are many websites having quality content and very attractive to the visitors but not able to get top positions in search engine result pages. This can be due to not using keywords to important places so search engines do not consider these websites important to the visitors. There are lots of things that influence ranking of a website in the search engine. So in order to make your website appear on search engine result pages you need to learn SEO.

Today there are very few major search engines which consider Meta keywords as important; Yahoo is one of them although importance is minimal. No one can tell you the exact algorithm for any search engine its there trade secret. But there are little area which all the search engine finds important. Placing keywords in this area can give any website higher Page ranking in Search engine result pages. So here are some SEO tips that can help you in optimization.

Search engine optimization (SEO) is a set of rules and techniques aimed at improving the SERP rank of the web pages of a website. SEO is a part of Internet Marketing. About 60% of the searches done in the search engine are unique. And now-a-days the usage of search engines has increased a lot. So we optimize our web pages in the search engine.

The outline of the SEO TUTORIAL is

1. Keyword Research & competition Analysis
2. On-Page Factors
3. Off-Page Factors

 

KEYWORD RESEARCH:

This is the first step in SEO. In Keyword Research we choose the best keywords for our web pages. This is the most important part of SEO. We will choose the keywords which has good traffic volume. And we make sure that the keyword is related to our webpage.

For example:

our website is related to online movies.

Then our keywords will be like this: 

Online movies, free online movies, top online movies, watch online movies

So, we choose the related keywords for our web pages. In Keyword Research we will decide the targeted keywords for our webpage. The complete keyword Research has been clearly explained in this SEO Tutorial.

We use different tools for searching the keywords. Generally we prefer the free and best tools. In my opinion the free and best of all tools are:

1. Google adwords keyword suggestion tool.
2. Word tracker keyword tool.

COMPETITION ANALYSIS:

After choosing the keywords we prepare the competition analysis for the keywords. That means we search with the targeted keyword in the search engine and take the top 10 SERP listings. And prepare the analysis of each site of the top 10 list of the targeted keywords.

The competition analysis includes the no of Backlinks, Domain age, SERP rank, page ranketc.

We will gather the information of every webpage which are listed in top 10 SERP lists. To gather these above details we use different types of tools like SEO QUAKE, SEO4FIREFOX etc.

Competition analysis tells us about the competition for the targeted keyword in the search engine. So by observing the competition analysis we can analyze many things like

How much time will it take to optimize our webpage in the top 10 results? And many more details.

For more detailed information about how to prepare the competition analysis see our further seo tutorial.

On-Page Factors:

Google search engine is now following these on-page factors strictly. Besides this Backlinks are needed for the better SERP rank.

After choosing the best keywords we will make sure that the targeted keywords are well optimized in the webpage.

The list of all On-Page Factors:

Keyword should 

• present in the title tag
• be written in meta keyword and meta description
• be available in the file name or web page name.
• be available in the content of the web page.
• be written in h1 tag at least once.

                   and

• Keyword density of the targeted keyword should be around 2% to 7% for better results.

To learn the On-page optimization completely, go to OnPage part on this SEO Tutorial.

Off-Page Factors:

This is the final part in the SEO Tutorial. After completing all the above factors we will start doing the off-page Optimization.

This is a time taking process. We had clearly mentioned all the Off-Page factors in this SEO Tutorial.

It includes:-

1. Blog submissions
2. Classified submissions
3. Press releases
4. Social bookmarking
5. Article submissions
6. Forum postings
7. Link building
8. Video submissions
9. Directory submissions
10. Local business center submissions